It’s fair to say Katie Price isn’t having a good week. She endured bushtucker trial after bushtucker trial in I’m A Celebrity, despite begging the public to give her a break, until it finally got too much and she quit.
During her time in the jungle, Katie endured being showered with 60,000 cockroaches, she burrowed through a tunnel filled with bugs, and attempted to eat a kangaroo anus and testicles, among other horrors. Faced with her seventh consecutive bushtucker trial, Katie gave up and left the jungle for the luxury of the nearby Versace Hotel.
But there were more dramas to come – in her live TV interview with Ant and Dec the following day, Katie announced she was no longer dating Alex Reid. “I’ve done a lot of reflecting,” she said. “I think it’s best I’m on my own, I just don’t want to be in a relationship. I hope we can remain friends.”
Katie admitted that memories from her first jungle visit in 2004, when she first met Peter Andre, may have contributed to her decision. "The whole place reminded me of Pete from the moment I woke up, the afternoon to the moment I went to sleep, every second it was Pete, Pete, Pete.”
And now a report in The Mirror states that Katie’s £30 million business empire isn’t growing at the expected rate. According to the newspaper, the model’s new children’s book range is selling poorly, with one book, Mermaids and Pirates: All Around, only selling 19 copies! The figures, from Neilsen Bookscan ratings, also reveal that the latest series of Perfect Ponies books has sold under 1,000 copies, compared with 26,000 for the series debut in 2007. Katie’s bed linen range is no longer being stocked in some stores, and her lingerie range for Asda is reportedly "under review”.
If eating worms and burrowing through cockroaches isn’t going to endear Katie to the British public, what will?